Currently, in the Web 2.0, most of the social networking sites
increase their services to attract people to stop by every day. For example,
Facebook, Goolge Plus, Twitter, YouTube and Linkedln are the top social networking sites
that help connecting people to people, finding jobs or even promoting a
start-up business. Users can benefit from these powerful online tools a lot if
they know how to use them correctly for their specific purposes. However,
safety is always a first concern to everyone when using social media tools to
expose themselves to the public.
Top famous sites of social media networking
Nowadays, most of the organizations use social media to promote their brands, create a positive image of the companies, advertise their new products, and connect directly to their consumer. In comparing to traditional ways, it is cheap and more effective just by maintaining their presence on most famous social media sites. In this post, I will discuss the lack of when promoting a brand in social media.
1. Maintaining a good company reputation is most important in
social networking.
Most companies build their social media site as a customer base to communicate with consumers, to provide feedback to improve their products. However, potential risk is lacked of communication policy. For example, most of the big companies have a Facebook page with a long list “friended” of their employees in the account. Assuming one of these employees' comments on the site that is inaccurate and unrepresentative information could damage the company image. The inappropriate activities of employees at the company social media sites are bad to company reputation. As a best solution to this problem is a proper training to all employees who may say or represent as company’s voice in the social media website.
Most companies build their social media site as a customer base to communicate with consumers, to provide feedback to improve their products. However, potential risk is lacked of communication policy. For example, most of the big companies have a Facebook page with a long list “friended” of their employees in the account. Assuming one of these employees' comments on the site that is inaccurate and unrepresentative information could damage the company image. The inappropriate activities of employees at the company social media sites are bad to company reputation. As a best solution to this problem is a proper training to all employees who may say or represent as company’s voice in the social media website.
A whopping 74% of your employees agree that their social media antics
could damage your company’s reputation
2. Social engineering training must be good enough to
avoid security threads.
For hackers, the best way to attack a company is to through its employees. For instance, any follower of a company Facebook's site can post a giveaway product, which is under a survey link to the site. The post may attract the site’s viewer, including company’s employees. When these employees click to the survey link, they may be asked for employee ID, username and password to join the reward program. From here, these input data could provide information to hack the company network. Although this kind of Internet scam is not effective like before, there is still a lot success cases in this type of hacking. So, managing best social engineering is the must for all companies nowadays.
For hackers, the best way to attack a company is to through its employees. For instance, any follower of a company Facebook's site can post a giveaway product, which is under a survey link to the site. The post may attract the site’s viewer, including company’s employees. When these employees click to the survey link, they may be asked for employee ID, username and password to join the reward program. From here, these input data could provide information to hack the company network. Although this kind of Internet scam is not effective like before, there is still a lot success cases in this type of hacking. So, managing best social engineering is the must for all companies nowadays.
Over 300 sites compromised by New Apple ID Phishing Effort by using host fake login pages, which are linked to in emails sent out in an attempt to trick unsuspecting Apple users.
3. Carefulness in protecting intellectual property and
confidentiality is important.
When building a company social media page like Facebook and LinkedIn, the communication to competitive companies within the community cannot be avoided. The exposed data such as marketing strategies, rate of sales, new products could be a big thread for company future. To protect the confidential data from other competitors, the policy of data protection should be given clearly to employees who may recklessly share to the outside world.
When building a company social media page like Facebook and LinkedIn, the communication to competitive companies within the community cannot be avoided. The exposed data such as marketing strategies, rate of sales, new products could be a big thread for company future. To protect the confidential data from other competitors, the policy of data protection should be given clearly to employees who may recklessly share to the outside world.
The NetWitness/Ponemon survey reveals that 44% of corporate intrusions
result in the loss of “confidential or sensitive information,” while 45% of
attacks lead to “theft of intellectual property.”
The growth of brand marketing in social media
networking is non-stop nowadays. Thus, many organizations are reluctant to adopt
this kind of marketing without proper protection. The most important goals are
to detect the weaknesses of social engineering, policy in protection of
intellectual property and confidentiality. At the end, the company's reputation is the most valuable property to a company.
For more information, you can look at some valuable link about this topic:
1) Brand: http://en.wikipedia.org/wiki/Brand
2) Media risks: http://mcgladrey.com/Perspective/Three-steps-to-assessing-and-managing-social-media-risks
That's good post about lack of when promoting their brand online. I agree with your opinions. In particular, on second opinion, it can cause big risk to social media companies. I am going to give another example of real situation. SK corporation is running 11st like amazon and Cyworld like Facebook in Korea. To manage more easily their user and lead user to use their own sites, they integrated ID from each their own site's IDs. And then, a few years ago, 11st was attacked by hackers so that personal information of lots of users were hacked by them. In this situation, some users who don't use online market site but use social networking site can be damaged by the reason what they registered integrated ID. Therefore, the more big social networking company are advanced with other technologies, the more they should pay attention to protect their users' personal information.
ReplyDeleteHi Stella, thanks for visiting my blog. Your example about 11st’s security problem to the users in real life is very common right now. Most webpages that require users to sign in by using a Facebook or Twitter account are very popular in the net now. I don’t support for the combined account like this because when you get hacked, hackers can easily access all your accounts. I know that it is hard to remember all separated accounts' passwords. However, it seems to be safe in the worst scenario.
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